3 Useful Direct Mail Tips
Are you thinking about giving direct mail a try? Here are some useful tips that can help improve your direct mail campaign.
Make it Lumpier
If you want your direct mail to get opened more often, you should make them lumpier. Lumpier direct mail gets opened almost 100% of the time. So, you could add a free pen or some kind of object that’s free. People love things that are free, and it will help improve your direct mail open rates.
Target The Right People
Targeting the right people plays an essential role in the success or failure of direct mail campaigns. You have to know who your potential customers are and figure out how you’re going to reach them. If your direct mail campaigns aren’t targeted, you’re only going to end up wasting your time. So, try to make sure that you’re direct mail campaigns are targeted.
Keep it Simple
Don’t over complicate your direct mail piece, instead, keep it simple. Your potential customers should be able to understand easily what your mail piece is about.
Personalize it
You should personalize your direct mail campaign so that you can achieve better results. Your direct mail should stand out and grab the attention of your potential customers.
Do you need help with your direct mail campaign? The direct mail experts at LetterHub can help.
