4 Tips To Avoid Direct Mail Mistakes
Direct-mail marketing can be costly, even though an effective marketing campaign can quickly and very easily neutralize those expenses and massively boost business profits. This is the reason why a lot of companies make use of the direct-mail marketing concept. The fundamental key to success lies in your approach, as good planning will go a very long way to developing a large return on your investment. Here are 10 tips to take into consideration when planning a successful direct-mail marketing campaign.
1. Get A List
A part of the 40/40/20 rule of direct marketing is understanding who your target audience is and having the ability to target that audience with your direct mailers. This could certainly help you save a lot of money and boost your return on investment. Creating your own list can be tiresome and unscientific at best, and it’s easy to get ripped off by online companies selling dirty lists full of bogus leads that cost you a good amount of money. The most sensible thing you can do is buy a targeted consumer or business mailing list from a respected company, which will walk you through narrowing your niche so you get the best leads possible.
2. Add value
Another tried-and-true tenant of the 40/40/20 rule of direct marketing is the value-added promotion. You’re throwing away your money if your direct-mail marketing promotions don’t consist of sales, rebates or bonuses. The main key is to give your target market a good reason to purchase now, so make your offer absolutely unique and large enough to offer great value to your customers without breaking your budget. Make the offer time-limited to increase your return on investment and have potential customers redeem a coupon or offer code so you can measure your campaign’s success.
3. Look good on paper
Having an excellent design that stands out and also functions to strengthen your message is important to direct-mail marketing success. Be sure you follow basic design rules, however, don’t hesitate to get imaginative. If you don’t possess the software or inclination to develop beautiful professional designs, seek the services of a graphic designer. The trustworthiness that a professional design lends to your direct-mail marketing materials is well-worth the investment.
4. Use a great printer
Locate a printer with a reputation for quality and customer service, and buy a sample kit. A lot of companies will send you samples for free so you can see the quality of their finished materials firsthand. Pricing should not necessarily be the deciding factor. In the printing world, you regularly get what you pay for and your company will not reap the benefits of sending out direct-mail marketing materials with streaks or poor color quality.
Need help with your direct mail marketing services? The experts at Letter Hub can help. Contact us today at 855-553-8837 to learn more about our services.