7 Reasons Why You Should Use Brochures For Your Business

 In Brochure

We live in a world that is driven by technology, and yet, a lot of companies are using brochures. The question is why? The truth is that brochures have been a trusted and reliable way to get your message across to people for a long time now.

History of Brochures

If we go back in time to when the first commercial store was created, people have always been looking for a way to promote their business. Back then, it was a lot easier to just tell people on the streets about your business. However, today, advertisements have taken on a completely new role in the form of brochures.


In our world, brochures have a very long history. They’ve been around for a long time. They represent an easy and cost-effective way to promote your business. You can use a brochure to promote just about anything, a product, service, or even event. There are no limitations to brochures. If you have a story to tell, brochures can help you get your message across to the right people.

You can usually find brochures in shops, hotels, restaurants, etc. Brochures are very effective at grabbing the attention of potential customers. Brochures often contain images, text, and high-quality graphics, which makes them even more effective. Also, because of their folding design, they can be used to represent three-dimensional objects.

Brochure design

A brochure typically has a folding design. The most used folding designs are the bi-fold and the tri-fold ones. With a bi-fold brochure design, the brochure corresponds to a single sheet with various content printed on both sides. The sheet is then folded into two. By doing this, you can have 4 different sides on which you can use different content. The tri-fold brochure design remains the same, only the sheet is folded 3 times and the designer has 6 fields where he can put information.

Here are some interesting statics on brochures:

40% of visitors say tourist maps and brochures influence unplanned stops!

Brett Bylsma
Research and Analysis Tourism Western Australia Swan Valley Tourism Research 2006

78% of Montana Visitors Used Brochure Racks During Trip!

Dr. Norma Nickerson, Professor, University of Montana
Institute for Tourism and Recreation Research Non-Resident Vacationer Trip Planning, 2005

59% of potential travelers to Montana cited travel brochures as the 2nd most important travel information source.

On Target Consulting and Research
Travel Montana Usability Study final Research Report, May 2008

96% of California visitors used brochures and visitor guides for DURING TRIP planning.

Lauren Schlau, Principal LSC Consulting, Los Angeles
Summer Visitors to the California Welcome Centers, 2007

32% of travelers say travel brochures most trusted information source.

2007 National Leisure Travel Monitor
Institute for Tourism and Recreation Research Ypartnership (formerly YPBR) and Yankelovich Partners

65% of visitors used brochure racks during their trip.

Dr. Patrick Tierney, Professor San Francisco State University
International Assessment of the Effectiveness of Brochure Distribution Racks for During Trip Planning and Purchases, December 15, 2003

46% of visitors say LePal’s tourist brochure was the #1 influence for visiting the attraction.

2007 Study for LePal Parc D’Attraction
Kheolia Opinion and Market Research

34% of pleasure travelers to British Columbia cited brochures or official travel guides as a source of travel information.

Lang Research, Inc., Profile report dated February 2008
Canadian Travelers to British Columbia, TAMS 2006

25% of California visitors used brochures and visitor guides for BEFORE TRIP planning.

Lauren Schlau, Principal LSC Consulting, Los Angeles
Summer Visitors to the California Welcome Centers, 2007

In this article, you’ll learn 7 reasons why you should use brochures for your business

1. Easy Distribution

You can actually place your brochures in numerous locations. This enables your business to send positive and accurate information to more individuals and draw in new customers. Putting your brochures in promotional giveaways that you send through the mail is pretty straightforward.

You may also want to give away specific items in addition to the brochures. You could possibly promote your business at a local event and give your brochures to potential customers with Frisbees, T-shirts, or bags. The free merchandise may very well entice individuals to get your swag. The brochure will enable them to have a better understanding of what your company does and the services that you provide. This marketing strategy will let you reach out to many new customers.

2. Cost Effective

In contrast to certain online marketing choices, brochures are a low-cost marketing plan. Additionally, the majority of companies will help you develop high-quality brochures that are aligned with your financial capabilities. Brochures will be a lot cheaper if you buy it in bulk.

Moreover, brochures generally include information about your business that will get the attention of prospects. You can share them with prospective customers, loyal clients, business contacts, and other individuals. Having a summary of your business available will help you save time and money.

3. Brochures Build Trust

If you want to build trust, you have to get your potential clients to read your brochures. A lot of companies usually incorporate their vision and mission of their business into their brochures. This is how you’re going to build trust because potential customers need that information to trust you.

By using brochures, you’re letting consumers know that your company means business. It helps add credibility and trust. So, this is something that you should keep in mind.

4. Brochures Can Contain a lot of information

Brochures give business owners the ability to put a lot of information into a relatively small area. In fact, the trifold design includes flaps sections for you to describe your services and products.

Brochures also express more details, compared to other printing choices such as postcards or letters. Regardless of whether you want to incorporate product prices or tell the story of your business, you will have an abundance of space to get your entire message across. Additionally, you can produce instantaneous business by means of your brochure by including coupons or discounts.

5. Brochures Personalize Your Business

Expert speakers frequently focus on one person in a sizable audience. This strategy will help the speaker communicate on a personal level, which is usually more powerful than conversing with a general audience. Likewise, your brochure can utilize the same technique.

As your prospective client engages with your brochure, you will have that one-on-one communication. You should ensure that your brochures provide your prospective clients with relevant information that they need as it pertains to your business.

Furthermore, for individuals who are on a restricted schedule, a brochure you can read at any moment is preferred. True, they could get the information from your website; on the other hand, written material adds a personal touch.

6. Brochures Establish Your Business’s Authority

Printed sales literature sends a message to clients that your business is a well-known business. Even though business cards can definitely help people trust your business, a brochure will clearly show that you are willing to help your clients. Consumers anticipate printed merchandise from a serious business.

7. Brochures and Tradeshows

If you’re planning to attend a tradeshow, you should definitely look into creating brochures about your business. Interaction with attendees at trade shows tends to be short. So, it’s important that you use this time wisely to reach potential customers in the most efficient and effective way possible.

In order to really grab the attention of trade show attendees, your brochure should clearly describe your company, product, and services. It should also be appealing to the eyes. This is where a good design will come into play. You have to use the right images and texts. You only get one opportunity to make a first impression, so you want to make it a good one.

A lot of times people get brochures, postcards, flyers, etc.– and they just take them and throw them in the trash. You don’t want that to happen to your brochures. So, you have to make it standout and captivate your potential customers. It has to make them want to read it in just a few seconds. So, this is something that you should always take into consideration when creating your brochures.

Thinking like your targeted audience. You have to try and figure out precisely what potential customers would like to know about your company, products, and services. You have to get straight to the point. You have to find a way to show that your company has the answer to a problem that they may have, that you can save them time and money or even improve the efficiency of their business. This approach will definitely help your next tradeshow become a huge success.

Outsource the design, printing, and mailing of your brochures

Let’s face it, you are busy with the day-to-day tasks that are associated with your business. So, you might not have the time to be bothered with brochures. If that’s the case, you should definitely consider outsourcing your brochure jobs to a trusted and reliable printing and mailing company.

Outsourcing your brochure services will help you save time and money. You and your employees can focus on other important aspects of your business, giving you piece of mine. Additionally, your employees will be a lot more productive, as they will be working on tasks that are more suited towards their skills.

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