A Direct Mail Campaign Can Help You Win Big On Election Day
Are you taking all precautions to make the best campaign ever? Research demonstrates how the successful results of direct mail marketing can turn into votes.
The advantage direct mail marketing has is its physical and tangible impact. This physical impact reaches people in a way digital marketing cannot. Learn how direct mail marketing is changing the way campaigns target and market to their audience.
Print is More Powerful Than Digital
We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember.
A Canadian neuromarketing firm conducted a study that demonstrated two results:
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
- Overall effectiveness, referred to as the motivation-to-cognitive load ratio within the study, showed that direct mail scored an average 1.31 compared to 0.87 for all digital channels. This is significant because, in this type of test, values greater than 1.0 are indicative of broad in-market success.
If you have a campaign that is proven to motivate your audience into action, this is the marketing strategy that may convince your audience to vote for you. If your campaign is easier to receive and cognitively process, it will engage your audience in a way that other strategies may not.
The digital marketing strategy is often focusing on reaching the masses in a tailored way. The direct mail marketing will not only reach your audience in a personalized way but motivate them to vote. This method of marketing and planning can lead to success right before the election day. Allow LetterHub to aid in your campaign success.