Digital Marketing Trends For 2018
1. Video marketing
2017 was a huge year for online video marketing, however, 2018 is going to be even bigger as businesses include video marketing into almost all facets of their customer experience. As a matter of fact, online video marketing is expected to account for 80, of total internet traffic by 2020. In the event you haven’t implemented visual content into your online marketing strategy yet, this is the time.
2. Chatbots
Waiting around for customer support can be a major problem, however because of chatbots—Al-powered live chat tools—customers can get quick responses to basic, repeatable questions. As this technological innovation becomes more complex, be prepared to see a lot more companies grab hold of chatbots to improve online customer service.
3. Storytelling
It is human nature to adore good stories, so it’s obvious to see exactly why a great number of brands are concentrating on STORYTELLING on crafting stories into their digital marketing. With social media changing from a traffic generation channel into a customer engagement platform, companies will seek to delight customers through creative storytelling and transparency about their brand purpose.
4. Rise In The Cost Of Social Advertising
The days are gone of organic reach offering consistent website traffic and engagement. Today, companies must advertise on social media to be able to acquire any traction. Increases in the number of advertisers on each social platform, sadly, means cost increases, pushing companies to pick between increasing their social media budgets or finding other channels to push brand awareness.
5. Growth Hacking
Even though most will refer to it as a buzzword, growth hacking continues to be top of mind for entrepreneurs trying to grow and scale their businesses quickly. A phrase coined by Sean Ellis, growth hacking consists of experimentation of various marketing methods to tremendously grow sales. For 2018, expect to see internet marketers explore SEO and video marketing ( see #1 ) as growth hacking methods.
6. User-generated content
Clients have confidence in one another’s views a lot more than advertisements or celebrity endorsements. As a matter of fact, 66 percent of consumers have faith in other consumer opinions posted online, which explains why di so many brands are turning to user IF created content to boost sales. In the event, you haven’t leveraged this form of content yet, including testimonials and reviews to your website is a simple way to jump on this trend.
7. Interactive Content
Those days are gone when companies could simply upload plain text blog posts and obtain massive traffic. To interact with users in 2018, brands will have to make use of more interactive forms—think quizzes, polls, and videos— in their content marketing strategy.
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