Direct Mail Can Help Political Candidates Win Elections

 In Direct Mail

Are you looking for ways to win people towards your campaign? You may think that mastering social media would be the marketing strategy to win people over.

While social media is a helpful tool, it is not the only avenue that can guarantee a successful campaign. Learn how using direct mail marketing can help you make your campaign successful.

Print Can Be More Powerful Than Digital

We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember.

A Canadian neuromarketing firm conducted a study that demonstrated two results:

  1. Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
  2. Overall effectiveness, referred to as the motivation-to-cognitive load ratio within the study, showed that direct mail scored an average 1.31 compared to 0.87 for all digital channels. This is significant because, in this type of test, values greater than 1.0 are indicative of broad in-market success.

Direct Mail Demonstrates A Personable Message

The influx of messages and notifications on social media defines how quantity dulls the quality of the messages people receive. According to research, all age groups like to receive mail and a USPS diary study states, “For ages 18-21 the response rates to mail doubled in the 2016 campaign year.” If your personalized campaign packet is targeted with the views that your voters care about it demonstrates authenticity of your campaign. This authenticity may garner trust and may lead to votes.

Leading a successful campaign is full of strategizing and making the right choices. Letterhub wants to help with that choice.

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