The Effects Of Direct Mail And Local Elections
Mail Is Still A Primary Resource For Voting
According to Voters and Mail, almost two-thirds (63 percent) of registered voters in the United States say they have either voted early in-person or by absentee ballot at some point in their voting history. According to the USPS, even millenials like to sort read and scan their mail more than any other generation.
Direct Mail Has the Power To Be More Persuasive
Physical and tangible mail campaigns have a personal effect and the political is personal.
If voting starts at the local level than it can generate more believability and generate more trust.
Voters and Mail found that 82 percent of registered voters want campaign mail to address a candidate’s position on the issues. Likewise, 74 percent of voters indicated that they were interested in campaign mail that contrasts the candidate with their opponent on the issues, and 73 percent were interested in campaign mail that illustrated the candidate’s voting record on past issues.
Direct Mail Has the Ability to Drive Your Locals to Action
Locals that are interested in politics will build the foundation of credibility to your campaign. Direct Mail has the ability to push your voters to action more often than. In a neuromarketing study, the response rate to action was 20% higher than just digital media alone. These are numbers on a larger scale, while if they are limited to a smaller pool. These results may lead into a bigger impact.