4 Tips To Improve Your Direct Mail Campaign
There is the misconception that direct mail is no longer relevant or effective. However, this is simply not the case. Direct mail is very much alive and relevant today. Direct mail is one of the most reliable and cost-effective forms of advertising.
In this article, we’re going to discuss 5 tips to improve your direct mail campaign.
With direct mail marketing still being relevant, it is essential to use methods which will give your business the best ROI. With the correct technique, you can acquire potential customers and prospects to take action upon receiving mail. To motivate individuals to open your correspondence your envelope should stand out from the other pieces of mail that they receive on a regular basis. The design and content on the envelope are the main elements to getting them opened.
1. Company Branding Should Prominent
Your company branding should stand out. So, make sure that your company logo is clearly visible. People should be able to identify and connect with your company easily. So, try to incorporate elements of your brand as needed.
2. Embellish Your Envelopes
Accentuate your envelopes and incorporate prestige by utilizing foil stamping or embossing to feature an anniversary or warranty seal.
3. Envelope Window
Take into consideration creating an envelope with a peek-through window to a colorful photograph of your product or service, a membership card, or contest entry form.
4. Call-To-Action
Incorporate a crystal clear call-to-action on the back flap. Encourage addressees to open your envelope by discovering an intelligent way of asking them.
Are you ready to start your direct mail campaign? We can help. Here at Letter HUB, we provide direct mail services for small business owners. Get in touch with us today to learn more.
