6 Tips To Improve Your Direct Mail
Have you ever wondered why your direct mail isn’t being answered? Did it ever occur to you that the way your direct mail is presented might be affecting your chances? If you have these questions
Here are six tips on how to Improve your direct mail:
- UNDERSTAND WHAT DIRECT MAIL IS.
The majority don’t know what it is, they believe it’s another way of exchanging messages and just go about it the way they share messages with friends on social media. Do the research, it helps.
- PUT IN THE NECESSARY FORMAL GREETING.
Ever received a mail that says “Hi, find attached below”. Some people might find that disrespectful and annoying. The person on the receiving end might like formality and, it might not go down the right channel with them. So try this instead “Good Day Sir/Madam. Kindly find attached below. Thank you”. It’s polite, precise and respectful.
- THE MESSAGE SHOULD BE SHORT, INTERESTING AND CONCISE.
Most of the people we send mails to are super busy, they have other things to do. In fact, they would have other mails like yours to read, so when sending a direct mail, it will be nice if it was short, interesting and sends the exact message you want to send.
- DON’T USE ABBREVIATIONS! I MEAN DO NOT USE ABBREVIATIONS.
Most people are used to using abbreviations, they mistakenly use it when they want to send important mails. Do not, it sends the wrong message before the mail is understood. The people on the other end might not understand that it is a habit or that it was a mistake.
- ATTACH A LINK OF WHAT YOU DO ON YOUR MAIL ADDRESS PROFILE.
It wouldn’t hurt to do this, as this would immediately put you out there. They know your name and also know what you do, or have done. It just helps pass the information better.
- FOLLOW UP ON YOUR MAIL.
Most times, people do not get these mails, either it got to their spam, or they read, and were doing other things as at the time they got your mail and forgot to reply. Check on them to get their response, who knows it might just be the move that might seal the deal for you.
With these tips, your next mail won’t just be answered, it would be a deal breaker.
