9 Reason Why You Should Use Postcards
From early age on as far back as the 19th century, post cards have been an essential tool in promoting the success of a business. Postcard have had positive returns virtually every time it has been brought into action, no wonder this tool which dates back to 1861 has been continuously used even to this day, highlighted below are 9 incredible reasons why you should join the every growing community of Postcards users.
Expenses: In the history of marketing, Postcard is known to be the cheapest means of peddling the gospel of your business. The need of outsourcing postcard creation is eliminated as it can be done without incurring significant expenses.
Personal touch: Clients or consumers of your services will be definitely pleased to receive a postcard which show a bit of personal interest in them. The receptive gesture to your postcards is common to virtually every consumer.
Emotions: Postcards can be tailored to appeal to the emotions of your clients. A single picture captioned with words relative to your nature of business but designed to suit your consumer will be greatly welcomed. Pictures should be a beautiful scenery but one to spark emotional appeal. If this is can be done, customers will be bound to respond positively and more likely to seek your services.
Simplicity: Designs used in Postcards is one that do not need professional help. Designs can easily be created, but you sure must come up with unique style. A glamorous picture of beautiful fabrics you sell can be the picture on your postcards, coupled with captions such as ‘Clothes are dreams we sell.’
Longevity: Postcards are one souvenir that cannot be easily be done away with. Postcard is one to sure last with your consumer. Every time your Postcard shows up your clients are sure to recall your services. It is recommended that the style your Postcard be one which varies with season so your clients never grow bored of your Postcard designs.
Flexibility: This is in fact one reason why Postcard is widely used. Postcards flexibility is one that is sure to come handy as different design of Postcards can easily be recalled pending the season and the general public receptions of the Postcards.
Excellent Marketing Strategy: Postcard is the best marketing strategy that have managed to beat the barriers of developments. Postcard has a reputation for being accepted by people of all ages making it the number one choice for adverts for different products.
Integration with other marketing tool: Despite the fact that postcard have been in existence before the advent of social media and other recent tech marketing tools, Postcard still is up to the competition and in fact integrates with this tools to meet your marketing needs. A QR code that directs to your website can be placed on your Postcards, or a social media platform link can be posted in your Postcards as well as your website URL or screen capture of your website.
Customer Feedback: Postcards is one tool can be leveraged upon to get to know how your customers fill about the services offered to them. For instance, you could drop a Postcard containing series of questions such as how do your fill about the hygiene of our restaurant? What other dish do you wish to be added to our menu? and lot more, along with the menu on your restaurant table to get to know customers’ thoughts on trivial issues. Discounts can be offered to customers who fill this Postcard questions to encourage participation. To ensure candid response do make sure consumers respond anonymously.
The benefits you derive from using Postcards are much more. You are sure to see more of this as you continue your use of Postcards and if you haven’t join the club, why wait any longer?