Want to Win On Election Day? Use Direct Mail
Direct mail is no longer dead. Direct mail is a smart and effective marketing strategy. Learn how direct mail marketing has the ability to persuade and drive action to get the results you want for your political campaign.
Personalization Drives Engagement and Action
According to statistics from the USPS, 44% of mail addressed to a specific person is read immediately. 84% of consumers are more likely to open a direct mail piece if it is personalized. 59% of businesses say targeting is one of the top reasons for considering direct mail. If individualize your platform experience you can ensure that it will garner trust and authenticity.
The Motivation and Trust lies in Print
According to a neuromarketing study in Canada, The motivational impact direct mail marketing has is 20% higher than digital media. It also requires 21% less cognitive energy to process and retain the information. This study also demonstrates, “ Digital marketing requires more brain power than direct mail. This is a critical point because consumers always prefer the path of least resistance.” The more engaging and less difficult something is to process the more likely a voter will trust your campaign.
Direct Mail Has the Power To Be More Persuasive
Physical and tangible mail campaigns have a personal effect and the political is personal.
If voting starts at the local level than it can generate more believability and generate more trust.
Voters and Mail found that 82 percent of registered voters want campaign mail to address a candidate’s position on the issues. Likewise, 74 percent of voters indicated that they were interested in campaign mail that contrasts the candidate with their opponent on the issues, and 73 percent were interested in campaign mail that illustrated the candidate’s voting record on past issues.
