Direct Mail is Important On Political Campaigns

 In Direct Mail

Are you looking for ways to win people towards your campaign? You may think that mastering social media would be the only marketing strategy to win people over. This is not the case. Learn how using direct mail marketing can help you make your campaign successful.

When running an election campaign there comes a lot of strategy and planning.

It’s about communicating genuinely and effectively. While we may believe that social media is the key to generating messages to the masses, we must understand the ways in which humans retain information into ways that gives us results.

Print is More Powerful Than Digital

We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember.

A canadian neuromarketing study reveals that  direct mail requires 21% less cognitive energy and therefore fosters more brand recall. If you want people to remember your candidate, then a physical direct mail strategy is important for your the success for your campaign.

Direct Mail After Digital Heightens Impact

According to USPS statistics, “When direct mail follows an email, brand recall is 40% higher compared to recall for other single media and integrated media campaigns.” This study also states, “When dire mail follows a display ad, arousal is 26% higher than for other single-media and integrated media campaigns.”

Direct Mail Is More Likely To Drive Behavior

In this same neuromarketing study, direct mail marketing was found to have a 20% higher motivational response rate than to digital media. If you want persuasive marketing strategies that drive voters to your campaign. This data demonstrates that direct mail marketing will not only engage your voters but possibly drive them to actually vote for your campaign.

Allow Letterhub to help with your political campaigns with direct mail marketing.

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