Does Direct Mail Work?

 In Direct Mail

Does direct mail still work 2018? Yes, direct mail still works in 2018. Direct mail has been around for a very long, and it’s not going anywhere. In fact, direct mail marketing is one of the most cost-effective forms of advertising.

Most small business owners are most likely very familiar with online marketing or even digital marketing. Also, they’ve probably received a lot of pitches from companies about how it can help grow their business. However, this form of marketing isn’t the most cost-effective, direct mail is.

There’s nothing wrong with online marketing. However, offline marketing can prove you with much better results.

Direct Mail is Easier For Customers

One of the main reasons why direct mail is so effective is because people can easily relate to it. Studies have shown that direct mail doesn’t require a lot of brain power. People can quickly understand what your direct mail is about; it’s not time-consuming at all.

Direct Mail is Memorable

People can quickly identify and connect with your direct mail piece. So, because of this, direct mail is very memorable. Also, this is why it’s essential for you to use a headline and copy that gets straight to the point. In doing this, people will know what you’re advertisement is about regarding the message.

Direct Mail Has Better Response Rate

Direct mail response rates are excellent. In fact, direct mail has a response rate of about 4.4%. When you think about it, this is a lot better than email. Direct mail response rate is better than email. A lot of people will never read your email, or they’ll delete it. Direct mail, on the other hand, will perform much better.

Direct Mail Success Rate

According to the direct mail marketing association, direct mail receives a 4.4% response rate, compared to 0.12% for email. As you can see, email response rates are not very good. So, you’re better off investing your money in direct mail; you’ll have much better success.

Is Direct Mail Expensive?

Direct mail is not expensive at all. Direct mail allows you to send out thousands of letters at a very lost cost. So, this is also another reason why the return on direct mail is so good because it’s very cost-effective.

Is Direct Mail Still Relevant?

Contrary to popular belief, direct mail is still relevant. More companies are starting to invest in direct mail because of how cost-effective it is. So, direct mail is still relevant, and it’s not going anywhere.

Is Direct Mail Dead?

You’ve probably heard this question asked many times. However, direct mail is far from dead. If direct mail were dead, you wouldn’t be getting letters in your mailbox anymore. So, this is a clear indication that it isn’t dead. A lot of small businesses and corporations use direct mail to promote their products and services as well as reach existing customers.

Types of Direct Mail

Self Mailer

A self-mailer is simply a piece of mail that you send without an envelope.

Post Cards

Standard postcards range in size from 3 ½” x 5’” to 4 ¼” x 6”.


Catalogs that have multiple products offer tend to use catalogs.


Newsletters are a great way to reach existing customers and improve brand awareness.

Does Direct Mail Work?

A lot of companies use direct mail to reach existing and potential customers. Direct mail is a great way to let people know about your products and services. So, yes, direct mail does work, and it’s not going anywhere any time soon.

Does Direct Mail Work For Dentists?

Direct mail does work for dentists. In fact, it’s a great way to get more appointments and brand recognition for your practice. One day correctly, dental direct mail campaigns can do wonders for your dental practice. Dental direct mail is a great way to get a good return on your direct mail invest.

Does Direct Mail Work For Churches?

Direct mail does work for churches. In fact, a lot of churches use direct mail to mail out newsletters, outreach letters, donation letters, and much more. Direct mail is an excellent way for churches to reach existing members of their church as well as potential members.

Does Direct Mail Work For Realtors?

Yes, direct mail does work for realtors. Direct mail is one of the most effective ways for real estate agents to reach potential new customers. So, if you have a targeted list and you want to get in touch with them, direct mail is the way to go. The response rates for direct mail is very high. So, as a realtor, you should give it a try.

Does Direct Mail Work For Insurance?

If you want to acquire new insurance customers, you should use direct mail to grow your business. Direct mail can help you effectively reach existing and potential new customers. As an insurance agent, direct mail should be a part of your marketing campaign. A lot of companies use direct mail. So, does direct mail work for insurance? The answer is yes, direct mail does work.

Does Direct Mail Work For Restaurants?

You could get excellent results for your restaurant by using direct mail. In fact, you could mail out brochures, postcards, newsletters, menus, etc. Direct mail is one of the most cost-effective and efficient ways to get the word about your restaurant. So, if you’re a new restaurant or you’ve been around for a while, direct mail can help you grow. Does direct mail work for restaurants? Yes, there is no doubt that it works.

Does Direct Mail Work For B2B?

Direct mail is one of the hottest and most cost-effective forms of advertising. Direct mail works quite well for B2B. Direct mail can help you get more appointments, leads, and clients. Direct mail can also help you improve brand awareness. Does direct mail work for B2B? Yes, it certainly does. If you’re not using direct mail, it’s time for you to give it a try.

How Well Does Direct Mail Marketing Work?

You’d be amazed at how well direct mail market works. Direct mail marketing is not expensive. In fact, it’s very cost-effective. So, you’re looking to reach more people at a much lower cost; direct mail marketing is the way to go. People check their mail all the time, and with the right direct mail design, you could achieve a lot of success.

How Effective is Direct Mail?

Direct mail is without a doubt one of the most cost-effective forms of advertising. When compared to digital marketing, direct mail is a lot cheaper. So, you don’t need a massive budget to get the desired results that you’re hoping to receive. Direct mail is very effective with high response rates. A lot of people will read your mail; you have to make sure that it stands out.

How Long Does it Take For Direct Mail to Work?

Direct mail can provide your business with immediate results. How long direct mail takes to work all comes down to how fast you can send out your mailings. People check their mail on a daily basis. So, they will read your letter and get in touch with you. You might have to do a few campaigns to get a feel for how direct mail works. From there, you’ll be able to make adjustments to your campaign.

Need help with your next direct mail campaign? We can help. Here at LetterHub, we provide businesses with direct mail services. Get in touch with us today to learn more.

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