How To Effectively Reach Voters
Do you want to reach out to your voters in a specific manner? Do you want to engage your voters with your campaign so on election day they are voting for you? Learn how direct mail campaigns can help you effectively reach out to your voters.
Personalization Drives Engagement
According to statistics USPS, 44% of mail addressed to a specific person is read immediately. 84% of consumers are more likely to open a direct mail piece if it is personalized. 59% of businesses say targeting is one of the top reasons for considering direct mail. If individualize your platform experience you can ensure that it will garner trust and authenticity.
Print Can Be More Powerful Than Digital
We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember. A Canadian neuromarketing firm conducted a study that demonstrated this result:
Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
Overall effectiveness, referred to as the motivation-to-cognitive load ratio within the study, showed that direct mail scored an average 1.31 compared to 0.87 for all digital channels. This is significant because, in this type of test, values greater than 1.0 are indicative of broad in-market success.
If a direct mail marketing has the ability to make people feel more connected than this will demonstrate how they will most likely go out to vote for you. Since direct mail has the power to motivate than it will on other platforms, you will most likely reach voters in this way.