Is Direct Mail Dead?
Is Direct Mail Dead? This is the question that needs to be answered. Direct mail isn’t anything new. Direct mail has been around for decades. However, despite this, some people are still skeptical, they aren’t really sure if direct mail is right for them. In this article, we’re going to answer the question, is Direct Mail Dead?
What is Direct Mail?
Direct mail is a kind of direct marketing wherein small businesses send letters, postcards or other promotional materials to past, existing or prospective customers or clients. Direct mail campaigns can be targeted to either a consumer or company or both. Most of the time, the mailing is aimed at a target demographic ( i .e . homeowners ) or geographic market ( i .e . a particular neighborhood). In many instances, it’s mass or bulk mailing. However, you can send direct mail in reduced quantities as well.
Pros of Direct Mail :
- Helpful for obtaining a response if beautifully written and speaks straight to your target market.
- Bulk mailing will cost you less than standard mail.
- Results can be tracked.
Downsides of Direct Mail:
- A lot of consumers toss direct mail items away as “junk mail” without looking at them.
- Response rates tend to be lower than various other direct marketing strategies.
- Can be expensive particularly if the mailing is not going to lead to results.
Direct Mail is Cost-Effective
Direct mail is one of the most effective forms of advertising. Direct mail allows you to reach your intended target audience at a lower cost. Spending money on digital ads can cost you a lot of money. However, that’s not the case with direct mail. You can reach a lot of people at a much lower cost. So, direct mail is far form day. Sometimes people will try it once and claim it doesn’t work. However, like with anything in life, repetition is key. You have to keep trying until you get the formula right.
Are you thinking about giving direct mail a try? The experts at LetterHub can help. We can help you create a direct mail campaign that can provide you with the results that you’re looking for. Get in touch with us today!
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