Postcard Printing Tips: What You Should Know
A lot of the postcard printing tips that you’ll come across aren’t necessarily going to help you. This is because their only purpose is to get you to buy pointless features that you don’t need. You would be surprised at how many printing companies allow their customers to print postcards that can’t actually be mailed. This happens far to often.
Postcards have been around for a long time and are actually one of the most cost-effective ways to market your business. Today, they’re making a comeback, and you better believe that printing companies are trying to get in on the action.
In this article, we’re going to discuss postcard printing tips that you should know about.
1. Thicker Cardstocks Last Longer
It is recommended that you use cardstocks that are thick because they will last much longer. Sometimes perception plays a role in how people react to your postcard. People usually believe that thick objects are more valuable when compared to ones that are lighter. So, the point is, that your recipients will be able to tell the difference between the two. So, that’s why it’s always a good idea to use thicker cardstocks.
2. Uncoated Stock is Better to Write on
Uncoated stock is a lot easier to write on. Your recipients will be able to write on the postcard with a permanent marker, on both gloss, or UV stocks. Uncoated stock is the way to go if you want to make your postcards easy to write on.
3. UV Coating: Pros & Cons
UV coating has its pros and cons. Too much UV coating can make it harder for people to write on your postcard. Permanent markers will only work if they are able to dry, if not, they will smudge very easily. However, despite this, you should still take UV coating into consideration. They will help you postcards look a bit more vibrant.
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