Printing Trends For 2018

The printing industry is always changing. What worked last year might not work this year. You always have to be one step ahead of your competitors. So, it’s important that you are up to date with the latest printing trends for 2018.

Bold Colors, Minimalism, and Texture

We’re starting to see changes in colors, minimalism, and texture. There are so many tools and apps that can help you create beautiful graphics. So, in today’s society, visual communication is very important. A lot of companies are making a change towards bold, minimal designs to get noticed.

Repurpose paper and promotional products

More companies are moving towards using more printed products instead of just their conventional uses. There are a variety of ways that you make the printing process a lot more efficient and effective. Even promotional products becoming a lot more clever than before.

Print is Shifting Towards Online Procurement

Breakthroughs in manufacturing are driving the speedy change to online procurement. Intricate print and promotional product orders that would historically be taken care of offline can be developed and ordered via online portals. Studies have shown that the volume of print procured by the means of e-commerce channels increased 56% from 2014 to 2016. So, there’s definitely a shift towards online procurement. This is a printing trend that will continue rise in 2018.

Print Automation

Automation of processes enables businesses to boost efficiency and reduce costs. Leading companies in the commercial printing industry will continue to invest more money in automation over the next to meet demand. A web-based portal automates regular print orders by having products already established with a company’s pre-designed templates. Products for example business cards are then easily available to print on demand. When business cards for a fresh hire are required, only text fields need to be updated, and new business cards are made. New variations of postcards, flyers, and brochures can be created just as effectively with an online portal.

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