4 Tips To Improve The Effectiveness of Your Direct Mail Campaign
Digital marketing is very popular and continues to grow. However, people are able to better identify and connect with advertising that they can touch and feel. Direct mail marketing is a great example of this, mainly because it’s a lot more personal and tangible. This greatly improves interactions and response rates of mail pieces. Here are some tips to improve the effectiveness of your direct mail campaigns.
1. Be Quick
You only have a short amount of time to grab the attention of your recipients. If you fail to do this, they’ll simply throw your letter in the trash. This is why you need to get straight to the point. You can do this by using a headline that is designed to get the attention of the reader. From there, they’ll be able to dive deeper into your letter or postcard. So, you have to be quick and effective if you want to get better results.
2. Add Graphics
The graphics that you use are also important because they can have an impact on how people react or respond to your mail piece. You should use images that will peak someone’s interest. You don’t want to be basic, try to be bold, and different. You have to think outside the box and be creative.
You might not be aware of this, but you can add technology to your letters. It’s very easy to add sound bites to your mailer. When a potential customer opens your mail, they’ll be able to hear your message. This something that you could try and see how it works for you.
4. Include A Weighted Objected
Believe it or not, people are more likely to open your letter if they think that something heavy is in it. They’ll be more likely to open your letter to see what’s inside of it. So, this is something that you should take into consideration. This is just one of the many things that you can do to improve your open and response rates.
5. Call Tracking
Call tracking isn’t anything new. However, most direct mail marketers aren’t using. Call tracking will allow you to track how many potential customers actually reach out to you as a result of your direct mail. You can also perform A/B tests to see which one of your mail pieces yield the best results.
Are you interested in giving direct mail marketing a try? The professionals at LetterHUB can help. We can help make your next direct mail marketing campaign a success.
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