4 Tips To Improve Your Direct Mail ROI
Improve Your List
You’ve heard it numerous times, however, we’ll go ahead and say it again: regardless of how great your message is, it’s useless if it doesn’t find its way to the right people.
That is exactly why mailing lists can make such a big difference. Focusing on demographics such as age, income, gender, etc all bring about creating a list filled with individuals more likely to react to your call to action, so under no circumstances cut corners on this.
Additionally, take into account that lists need to continuously be updated and checked.
Your Call To Actions Should Be Obvious
Ah, an additional exciting part of marketing jargon – the ever crucial “call to action,” or CTA as the saying goes in the biz. This is just what you would like your reader to do. For direct mail, the call to action is extremely important. If you’re sending a piece of mail to someone’s home, you should ensure that you’re providing them with certain specific instructions, or you’re just throwing away your money.
To make the CTA totally obvious, it’s also vital that you make the vocabulary on your direct mail very clear, descriptive, and straight to the point. If you want someone to check out your website, don’t just provide them with the URL – tell them to visit your website. Exactly the same applies to phone numbers. Tell consumers precisely what their next step ought to be.
Keep it Simple
Sometimes marketers can go overboard with their direct mail marketing campaigns. However, it’ best to keep it simple so that potential customers can easily relate to your products and services. Your mail piece should get straight to the point so that people can quickly identify with your company.
Need help with your direct mail marketing campaign? The print and mail experts at LetterHUB can help! Get in touch with us today!