7 Reasons To Use Direct Mail For Your Capital Campaign
Here are seven reasons to use direct mail to elevate your political campaign.
1) Direct Mail Gives The Ability To Personalize Your Message
According to research, the physical element of mail gives a more personal experience because it is tangible. If you personalize your message, it increases the ability to explain your platform more clearly and more directly. According to USPS, “As consumer attention spans shrink–from an average of 12 seconds in 2000 to just 8 seconds in 2015–direct mail is unique in its ability to engage the senses.”
2) Direct Mail Motivates Action More Often Than Digital
In a Canadian neuromarketing study, direct mail marketing has a 20% higher response motivational rate than digital media. It also takes 21% less cognitive energy to recall and remember. If you’re interested in having campaign that has an impact, than direct mail marketing has the ability to become more persuasive than digital marketing on its own.
3) Direct Mail Information Is Retained More Than Digital Marketing
According to USPS, retention increases with utility and 44% of people keep mail that is useful. If your campaign carries a personal message about their campaign beliefs, studies demonstrate that they’d be more likely to keep that mial. It also states that if it includes a “call to action” it’s more likely to prove its practicality.
4) Direct Mail Gives The Ability To Target And Strategize
Since direct mail marketing is a personal marketing strategy, you are more likely to have a direct impact when that mail contains a persuasive message or a call to action. If you understand your audience well enough, you can tailor sections of the audience to specific aspects of your political campaign.
5) Direct Mail Gives You More Creative License With Your Message
In the same neuromarketing study the results states that, “Sensory direct mail out performed non-sensory direct mail’s motivational score by 12%.” Mail marketing messages that engaged other senses such as auditory or had a scent had a persuasive and engaging story, therefore making it more memorable.
6) Direct Mail Resonates Well With A Younger Audience
According to USPS, “24% of business have the misconception that millennials aren’t engaged in direct mail”. This statistic works to their disadvantage. This study demonstrates that millenials are more likely than other previous generation to scan, sort, read, and, share the mail receive. Millennials being known to be the most politically active generation, targeting them with direct mail marketing is an effective strategy that may lead to more results.
7) Direct Mail Investments May Yield Same Cost Benefits With Digital Marketing
Another study by USPS states, 60% of business believe that a mail marketing has a high cost per impression. While direct mail may have a large investment. However, the ROI for direct mail is about the same as social media. However with the statistics and engagement being higher to direct mail marketing. This may be the better marketing strategy. Allow LetterHub to help your campaign achieve success.
