How To Reach Voters With Direct Mail
Are you looking for a way to strengthen your campaign and get voters to choose your campaign’s candidate? You want a campaign that people believe in and trust. There is research that demonstrates how direct mail marketing will get you ahead.
The Ability to Personalize
Voters want their concerns heard. Every individual has their own experience. With direct mail marketing, you have the ability to personalize your platform in a unique and individualized way. If your campaign organizes what your audiences concerns, values, and beliefs are in the individualize fashion, the more you can enhance your authenticity.
The more individual and personal your mail marketing becomes, the more trust you can obtain. You now have the ability to address individual concerns with direct mail marketing. This will most likely turn the voters leaning into your campaign because of the trust you’ve created through a personalized experience.
The Motivation and Trust lies in Print
According to a neuromarketing study in Canada, The motivational impact direct mail marketing has is 20% higher than digital media. It also requires 21% less cognitive energy to process and retain the information. This study also demonstrates, “ Digital marketing requires more brain power than direct mail. This is a critical point because consumers always prefer the path of least resistance.” The more engaging and less difficult something is to process the more likely a voter will trust your campaign.
Millenials Are Still Into Print
According to USPS, 24% of businesses allows the misconception that millennials are only reachable through media. However, this isn’t the case. Millenials are overwhelmed by the amount of notifications that they get from social media. This allows other media avenues to become refreshing and actually more engaging. USPS study shows that “Millenials are actually more likely than previous generations sto scan, sort, read, and share the mail they recieve.”
