Direct Mail Can Help You Reach Voters And Win Your Election
Are you looking for a unique way to reach your voters? The more strategic your political campaign, the more likely you’ll have the success you’re anticipating. Direct mail has proof that it will resonate with your audience more in a way that is more engaging and trustworthy than digital campaigns alone. Read on how direct mail campaigns can help you reach voters and win your election.
Mail is Still A Primary Resource For Voting
According to Voters and Mail, almost two-thirds (63 percent) of registered voters in the United States say they have either voted early in-person or by absentee ballot at some point in their voting history. According to the USPS, even millennials like to sort read and scan their mail more than any other generation.
Personalization Drives Engagement
According to statistics from the USPS, 44% of mail addressed to a specific person is read immediately. 84% of consumers are more likely to open a direct mail piece if it is personalized. 59% of businesses say targeting is one of the top reasons for considering direct mail. If individualize your platform experience you can ensure that it will garner trust and authenticity.
Print Can Be More Powerful Than Digital
We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember.
A Canadian neuromarketing firm conducted a study that demonstrated two results:
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
- Overall effectiveness, referred to as the motivation-to-cognitive load ratio within the study, showed that direct mail scored an average 1.31 compared to 0.87 for all digital channels. This is significant because, in this type of test, values greater than 1.0 are indicative of broad in-market success.
Successful marketing comes with the ability to connect and engage your audience in a smart way. A direct mail marketing campaign allows voters to trust your campaign. Allow LetterHub to make this kind of campaign possible
