Political Direct Mail Tips For Success
Are you looking for ways to use direct mail for your political campaign success? Learn how the other avenues may not have the same advantages as digital media. Learn how political direct mail campaigns are a smart marketing strategy.
The Social Media Mind Is Exhausted
In today’s tech age people receive an influx of notifications from their email, social media platforms, and messages daily. This causes the audience to disengage from the messages. However print media engages more than just a visual stimulation, it can offers a physical touch that enhances that connection in a different way.
Scientific Research Backs Direct Mail
A neuromarketing study demonstrates, Direct mail marketing has a 20% higher motivational response rate versus digital media. If you want voters to not only trust and engage your campaign but also be motivated to act in your favor, than a targeted and strategic mail campaign will yield these results.
In this same neuromarketing study, “Sensory direct mail out performed non-sensory direct mail’s motivational score by 12%.” Mail marketing messages that engaged other senses such as auditory or had a scent had a persuasive and engaging story, therefore making it more memorable. If you target your audience to the specific beliefs your campaign has with a more engaging presentation. It is more likely to motivate your consumers to voter your way.
The Letter Is Better Because It Is Personal
According to statistics from USPS, 44% of mail addressed to a specific person is read immediately. 84% of consumers are more likely to open a direct mail piece if it is personalized. 59% of businesses say targeting is one of the top reasons for considering direct mail. If individualize your platform experience you can ensure that it will garner trust and authenticity.
