Direct Mail Can Help You Win Big On Your Campaign
Political campaigning is all about how you market yourself and your message. It’s about communicating genuinely and effectively. While we may believe that social media is the key to generating messages to the masses, we must understand the ways in which humans retain information into ways that gives us results.
Neuromarketing Research Sides With Direct Mail Marketing
In a neuromarketing study by Canada Post Corporation, they judged the that “the two key indicators of of media effectiveness was ease of understanding and persuasiveness. Through these tests direct mail proved the most effective advertising area” If you incorporate a direct mail marketing campaign into your political campaign, you can connect and engage with readers that may lead to votes.
Print is More Powerful Than Digital
We hear so often that there is power in social media. While the volume and speed at which we can transfer information in this way is indeed powerful, we have forgotten the ways in which people not just gain information but the way they retain and remember.
This study demonstrated two results:
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
- Overall effectiveness, referred to as the motivation-to-cognitive load ratio within the study, showed that direct mail scored an average 1.31 compared to 0.87 for all digital channels. This is significant because, in this type of test, values greater than 1.0 are indicative of broad in-market success.
If the mail marketing campaign becomes more memorable and drives people to action, this may yield successful for your political campaign. If you strategize and target your audience, mail marketing may be the big win secret to your success. Allow Letterhub to elevate your campaign and maximize your capacity
