Direct Mail For Elections
The countdown to election day means a lot of things. There is a lot of planning that goes into campaign and election day is a summation all of those efforts. Direct mail has many benefits and advantages that other media campaigns do not.
Direct Mail Has Positive Effects
It is known that the physical aspect of direct mail has personal impact on its viewers but that’s not it’s only benefit. A neuromarketing firm conducted a study that demonstrated two results:
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
- Direct mail is more likely to be persuasive because it had a 20% higher motivation-response rate than digital marketing ads.
For elections, you want a campaign that is going to make someone want to vote. The physical implications have a more motivating reaction because it literally a more direct and personal experience. If direct mail makes people more motivated than digital campaign, then it’s this kind of persuasion that you want.
People Trust Mail More
The United States Postal Service conducted a survey in November of 2017. the survey found that 68% of all surveyed voters ranked direct mail among their three most credible forms of political outreach. This outpaced competing forms of political outreach such as TV (59%), in home visits (47%) and digital ads (26%).
When people engage and trust your message more, the more likely they are to vote for your political campaign. These statistics demonstrate that they have more of a impact than other media campaigns which demonstrates they are worth while for a turnout on election day.