Direct Mail: Tips, Tricks, Benefits, Ideas
Direct mail has been around for a long time, and it’s not going anywhere anytime soon. In fact, direct mail is one of the most cost-effective forms of advertising. However, it’s often overlooked because most small business owners tend to go for digital marketing instead of direct mail. In this article, we’re going to look at direct mail tips, tricks, benefits, and ideas.
Direct Mail Tips
Avoid being too wordy: Sometimes direct mail campaigns can be too wordy. However, your campaign should get straight to the point. Your direct mail piece should be concise and grab the attention of the reader. Also, try to incorporate a strong call to action that will get people to respond to your direct mail. You want them to call you or even buy your product or show interest in your services. So, try to keep these direct mail tips in mind when doing your next direct mail campaign.
Direct Mail Tricks
When doing your direct mail campaign, you should stick to basic fonts. Use fonts that most people would be able to recognize. Don’t go overboard with using fonts that aren’t commonly used. Also, don’t try to sell a product, instead, try to sell a solution. People are looking for a solution to a problem, which you should be able to help them solve.
Direct Mail Ideas
As far as direct mail ideas are concerned; you should use oversized envelopes to get the attention of your potential customers. Also, try to use weighted envelopes. You could add a magnet or free pen. In doing this, you’ll get more people to open your direct mail. Incentives are another way to increase your response rates. People love incentives or even free trials. So, keep these direct mail ideas in mind when doing your next direct mail campaign.
Benefits of Direct Mail
Direct mail is a great way to reach existing and potential customers. The benefits of direct mail for outway the cons. Direct mail is cost-effective and will work wonders for your small business.
Are you ready to give direct mail a try? We can help. Here at LetterHub, we provide small business owners with direct mail services that are second to none. Contact us today to learn more about our direct mail services and how can help your business.