The Top 20 Direct Mail Marketing Tips

We understand. It’s not as hip as social media or as elegant as television. However, the essential thing to keep in mind is that direct mail works. That’s exactly why it continues to be a critical element of an integrated marketing campaign. So the question is, how are you going to make your direct mail campaign more effective?

1. Read our previous post on how to Get the Best from Your Creative Team then hire a professional writer and designer to create your mailer.
2. Help your mailer stand out by using an unusual shape or size.
3. Use a teaser headline on the envelope to entice the reader to open it.
4. Help your mailer stand out by making it lumpy or bulky.
5. Keep copy and paragraphs brief.
6. Highlight customer benefits more than product features.
7. Include a sense of urgency or a deadline in your message.
8. Use testimonials toward the beginning and again near the call to action in your copy.
9. Use the word “Free” prominently or offer a generous discount.
10. Offer a free gift to increase response.
11. Use bold colors and images to reinforce your message.
12. Offer a free no-risk trial period.
13. Mention your service area, whether local, regional, national, or global.
14. Use a postage-paid reply card or envelope.
15. Include a call to action that tells your readers what you want them to do next.
16. Test segments of your list using different copy, headlines, or offers.
17. Use stamps instead of metered mail for a better open rate.
18. Include pre-stamped reply envelopes to make it easier for respondents.
19. Clean your list of bad addresses by using “Address Correction Requested.”
20. Include your own address on all mailing lists!