4 Postcard Design tips and Tricks
Postcards are an essential direct marketing tool that yields great returns without breaking the bank. Even though there are no rules and restrictions on the designing of a postcard, specific tricks can make the difference. Below are some tricks and tips that any postcard design needs to make it in a competitive market.
Some Tips and Tricks are
Know the Specification for a Postcard from your Local Postal Service: it will be heartbreaking to make a postcard that can’t be mailed because they don’t fit the normal specification for postcards. To avoid such incidents, go to your local post office and make inquiries about the size or a good printing service to get the specified size. For example, a 6 x 11 postcard can be scaled up or down depending on the message and purpose.
Three things make a good postcard. The message, the color, and the print, is the trinity of postcard designing. Whether you are making tiny postcards or giant pieces, they play the role in the success of the postcard.
When designing a postcard, have a team that understands postcard designing to help you put your idea to paper for an effective marketing success. The postcard should engage the reader by speaking directly to him/her, must appeal to her marketing conscience, must have just the right color to support the message on the postcard and must be clearly printed for the reader to understand and distinguish the various wordings on the postcard.
The Call to Action: the aim of designing the postcard is to get more customers and nothing else. Even though you wouldn’t want to sound to sales-like, it should play a subtle role in your postcard design. The call to action is a silent mechanism that project sales to the reader without been to up front. The call to action should be various types to give the readers the option of reaching you with their desired choice. If you don’t have a website when printing a postcard, get one to satisfy a younger demographic that is online or a QR code for smart devices. In addition, include your phone numbers – office and personal numbers depending on your business. Don’t forget to attach your social media handles for a wider client base.
Content is the Key: it has always been. After all, is said and done, a compelling content will tie all other tips to create a successful masterpiece that will boost sales, increase customer base, and put money in your purse, pocket, and your bank account. Contact a good writer or creative person to design the card content. If you compromise, failure might come knocking sooner than later.
The postcard is a major marketing tool that allows you to meet more people without stress and worries. It is also a way to develop a good relationship with potential clients and swim with bigger fishes in the pond. With the above tips and tricks, you should have a successful postcard ready to go any day.