5 Must-Use Direct Mail Marketing Tips
Direct mail marketing is one of the most cost-effective forms of advertising. Sadly, most people are only focused on digital marketing, and for whatever reason, have neglected direct mail marketing. However, in 2018, direct mail is something that you should definitely add to your marketing plan.
Here are some direct mail marketing tips to help take your business to the next level.
1. Give a Free Gift to Increase Response Rates
Who doesn’t love free gifts? Attached the word free to anything and you will automatically get better results. People are naturally inclined to show more interest if they can get something for free. It’s like why should you pay for something when you can get it for free? So, the next time you decide to do some direct mail marketing, you should definitely give away some free gifts to your recipients. It will definitely have a huge impact on your response rates.
2. Call To Action: Free
Your call to action should stand out, it should be easily noticeable to the recipient. If they aren’t aware that you’re giving away something for free, your direct mail response rates are going to be very. So, try to make it as prominent as possible. Remember, your goal is to get people to take action. So, make sure that they are fully aware that you’re giving them a free gift.
3. Easy Offer
Your direct mail marketing offer should be easy to respond to. Your goal is to make things as simple as possible without any difficulties. You only have a small window of opportunity to get your potential customers to respond to your offer. So, try to make it easy as possible to respond to.
4. Prove Your Claims
Building trust is not always easy to do. When people receive your letters and promotional offers, you won’t have a lot of trust with them. So, you have to build it. If you make any claims about your products or services, be sure to provide proof to substantiate those claims.
5. Offer A Free Trial
Whenever a customer buys something from you, they are taking a risk. So, if you can help reduce or eliminate that risk, you’ll get even better results from your direct mail marketing campaign. One way to eliminate risk is to provide your potential customers with a feel trial. They’ll be much more likely to do business with you.