Improve Election Success With Direct Mail

 In Direct Mail

Are you looking for ways to improve your marketing strategy? Did you know the power of direct mail is what most businesses use to persuade their audience? This same strategy can apply to your political campaign and may guide you towards election day success.

 Voters and Mail found that 82 percent of registered voters want campaign mail to address a candidate’s position on the issues. Likewise, 74 percent of voters indicated that they were interested in campaign mail that contrasts the candidate with their opponent on the issues, and 73 percent were interested in campaign mail that illustrated the candidate’s voting record on past issues. If you use direct mail, this will most likely increase your voters trust in your campaign.

According to Voters and Mail, almost two-thirds (63 percent) of registered voters in the United States say they have either voted early in-person or by absentee ballot at some point in their voting history.  According to the USPS, even millenials like to sort read and scan their mail more than any other generation. Mail is still powerful in terms of providing a persuasive message.

According to a neuromarketing study in Canada, The motivational impact direct mail marketing has is 20% higher than digital media. This could lead to votes in your favor because you took the route of a direct mail marketing campaign. “Digital marketing requires more brain power than direct mail. This is a critical point because consumers always  prefer the path of least resistance.” The more engaging and less difficult something is to process the more likely a voter will trust your campaign.

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