Improve Political Success With Direct Mail
People still use mail when it comes to political campaigns and elections. According to Voters and Mail, almost two-thirds (63 percent) of registered voters in the United States say they have either voted early in-person or by absentee ballot at some point in their voting history.
If you target your direct mail, it’ll have deeper impact towards their memory and impression of your campaign. According to USPS, 44% of mail addressed to a specific person is read immediately. 84% of consumers are more likely to open a direct mail piece if it is personalized. 59% of businesses say targeting is one of the top reasons for considering direct mail. If individualize your platform experience you can ensure that it will garner trust and authenticity.
This curated marketing strategy will not only connect but motivate your audience.
According to a neuromarketing study, direct mail is 20% more likely to drive your audience to action. The more sensory features added the more the motivation ratio boosted. In this study, the more curated mail out performed the non-curated mail by 30% than all other digital mediums. If you want to have an impact that actually moves your audience to go and vote, direct mail marketing has the ability more than other mediums.
Physical and tangible mail campaigns have a personal effect and the political is personal.
If voting starts at the local level than it can generate more believability and generate more trust.
Voters and Mail found that 82 percent of registered voters want campaign mail to address a candidate’s position on the issues. Likewise, 74 percent of voters indicated that they were interested in campaign mail that contrasts the candidate with their opponent on the issues, and 73 percent were interested in campaign mail that illustrated the candidate’s voting record on past issues.
If you use this information in your campaign, it’ll surely elevate your chances of success. Allow LetterHub to help elevate your campaign